The whole time during the festival, I kept thinking that the advertising execs at Wrigley really need to know about this event. Everywhere you looked there were clean smiles like in their commercials. Or maybe the Sony Bravia people could do another super cool ad like the bouncy balls and paint with something like this! Now I have the urge to watch that video... thank goodness for YouTube.
P.S. Ok, I'm back. After fulfilling my craving for the bouncy balls, I discovered Sony is ahead of me and already did a Holi festival ad found here: www.youtube.com/watch?v=LXhh6QdgeGQ&feature=related. I knew I was on to something.